If you are in business or in the said selling activity, no matter how hard you try to please your customers, there will be times that a seemingly conflicting situation will arise. You can't really avoid it one hundred percent. Nevertheless, there are ways to appease the clients feelings. First, if you are wrong, admit it humbly, and apologize. Second, dont take it personally. Meaning, always remember that his or her dissatisfaction is not on you, but on the service or product you are selling. Third, if the customer is wrong, don't correct him straightway as to embarrass him. You must give room to save his or her face. Also, the correction must be indirect; for instance, you might say "Yes sir or yes maam, I understand, I might be wrong with my opinion, but it is like this...etc". Fourth, make the event a learning experience. Try to think what aspect of it you failed, and how did you make it right. In the future, you are in a better position to handle similar complaints. The last but not the least, try to study the art of negotiation. Observe other businessmen, and if you can, learn by listening to others who are successful.
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