In newspapers, as well as in articles that dominates magazines online and offline, a headline is very important. Why is it important? Because a headline is a major factor for people to read the rest of the information presented. In a promotional letter, ninety percent of its success depends on a good headline. The question is, how can a person write a good headline? The answer is, by touching the emotions of the readers. Creating a headline that elicit an emotional response, is the way it should be written. Generally speaking, if a person has the capacity to purchase something, then that person is prone to buy what he wants than what he needs. Now, how can that “want” inside the reader be increased? The answer is, by projecting an irresistible image and feeling in his mind. The purpose of this, is not only for the reader to read, but to feel it. Another point that may complement in making a good headline is, to personalize the headline. That means, the word “you” must be there. Readers will be more receptive if the headline appears to be talking to them. Lastly, in writing a headline, consider this particular question that most readers often asked, “what’s in it for me?” , the answer to it would help anyone a lot in making a good headline.